PRIVACY POLICY

Effective Date: December 6, 2025

1. Introduction

Alchemy US ("Company," "we," "us," "our," or "Website") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy explains the types of information we collect, how we use it, how we protect it, and the rights you have regarding your information.

This Privacy Policy applies to our website located at alchemyus.com (the "Website"), which is hosted on Squarespace. The Website features portfolio content showcasing client brands in the alcohol and beverage industry and does not include any e-commerce functionality or product sales.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this entire Privacy Policy.

2. Age Gate and Legal Drinking Age Verification

YOU MUST BE OF LEGAL DRINKING AGE TO VISIT THIS WEBSITE. IF YOU ARE NOT AT LEAST 21 YEARS OF AGE, YOU MUST LEAVE THIS WEBSITE IMMEDIATELY.

Our Website is directed exclusively to adults who are of legal drinking age (21 years or older in the United States). By accessing and using this Website, you represent and warrant that you are at least 21 years of age and meet the legal drinking age requirements in your jurisdiction.

We employ an age gate that requires visitors to verify their age by entering their date of birth before accessing Website content. This age verification mechanism is a necessary safeguard to comply with federal alcohol advertising regulations and to ensure that our portfolio content is viewed only by individuals of legal drinking age.

If you do not meet these age requirements, you must not access, view, or use any part of this Website. We do not collect personal information from individuals under the legal drinking age.

3. Information We Collect

3.1 Information You Provide to Us

We collect information that you voluntarily provide when you interact with our Website, including:

Contact Form Information: When you submit our contact form, we collect:

  • Name

  • Email address

  • Phone number (optional)

  • Message or inquiry content

  • Any other information you choose to provide

This information is used solely to respond to your inquiries and communicate with you regarding potential business opportunities or portfolio-related requests.

Age Verification Information: We collect your date of birth through our age gate to verify that you are of legal drinking age before granting access to Website content.

3.2 Information Collected Automatically

We collect certain information automatically when you visit our Website, including:

Cookies and Tracking Technologies: Our Website uses cookies and similar tracking technologies to enhance your user experience. These may include:

  • Session cookies (temporary cookies that are deleted when you close your browser)

  • Persistent cookies (cookies that remain on your device)

  • Web beacons and pixels

  • Analytics identifiers

Log Information: When you access our Website, our servers automatically record certain information, including:

  • Your IP address

  • Device type and operating system

  • Browser type and version

  • Pages you visit and time spent on each page

  • Referring/exit pages

  • Links you click

  • Search queries

  • Crash data and system activity logs

Location Information: We may collect general location information based on your IP address to understand geographic patterns of Website usage.

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 Primary Uses

  • Communication: To respond to your inquiries submitted through our contact form

  • Website Improvement: To analyze Website performance, user behavior, and trends

  • Security and Safety: To detect, prevent, and address fraud, security issues, and technical problems

  • Legal Compliance: To comply with applicable laws, regulations, and legal processes

4.2 Analytical Purposes

We use analytics tools to understand how visitors interact with our Website, including:

  • User engagement metrics

  • Traffic patterns and page performance

  • User demographics and interests

  • Optimization of Website content and functionality

We do not use information collected from your visit to our Website for marketing or advertising purposes unless you explicitly consent to such use through a separate opt-in mechanism.

5. Third-Party Service Providers and Data Sharing

We share information with the following third-party service providers who assist us in operating our Website and conducting our business:

5.1 Squarespace

Our Website is hosted on Squarespace, Inc., a website building and hosting platform. Squarespace processes certain information in accordance with their Privacy Policy and acts as a data processor on our behalf. Squarespace may store data related to Website operations, hosting, and security. For more information about Squarespace's data practices, please visit https://www.squarespace.com/privacy.

5.2 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to track and analyze Website traffic and user behavior. Google Analytics uses cookies to collect information including:

  • Your IP address

  • Pages you visit

  • Time spent on pages

  • Browser and device information

  • Referral sources

Google processes this information to generate reports about Website traffic and user activity. Google may use this information for its own purposes, including to improve its services and display targeted advertising. Google Analytics does not personally identify you unless you voluntarily provide such information through the Website.

Your Rights: You can control Google Analytics cookies through browser settings or by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout. For more information about how Google uses data, visit https://www.google.com/policies/privacy/partners/.

5.3 Google Search Console

We use Google Search Console to monitor our Website's presence in Google Search results. Google Search Console collects data about:

  • How Google discovers and crawls our Website

  • Search performance metrics

  • Mobile usability issues

  • Security and manual action issues

Google Search Console does not collect personal information from Website visitors and does not set cookies on your device. The data is collected by Google's search bots and is maintained in Google's systems. For more information, visit https://support.google.com/webmasters.

5.4 Bing Webmaster Tools

We use Bing Webmaster Tools to monitor our Website's performance in Bing and Yahoo search results. Bing Webmaster Tools collects data about:

  • How Bing crawls and indexes our Website

  • Search performance and keyword data

  • Potential technical issues

Like Google Search Console, Bing Webmaster Tools does not collect personal information from Website visitors or set cookies on your device. For more information, visit https://www.bing.com/webmasters.

5.5 Data Sharing Policy

We do not sell, trade, or otherwise transfer your personal information to third parties for their direct marketing purposes. We only share information with third-party service providers who:

  • Act as data processors on our behalf

  • Have contractual obligations to maintain confidentiality and security

  • Use information solely for purposes necessary to provide services to us

  • Comply with applicable privacy laws and regulations

Any sharing of information with third parties is limited to what is necessary to provide our services and operate our Website.

6. Data Security and Protection

We take the security of your personal information seriously and implement reasonable technical, administrative, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction, including:

  • HTTPS/SSL encryption for data transmission between your browser and our servers

  • Secure data storage practices

  • Limited access to personal information to authorized personnel only

  • Regular security reviews and updates

  • Compliance with Squarespace's security protocols and standards

However, please be aware that no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any passwords or login credentials associated with your interactions with our Website.

7. Data Retention

We retain the personal information you provide through our contact form for as long as necessary to:

  • Respond to your inquiry or request

  • Maintain business records and communications

  • Comply with applicable legal or regulatory requirements

  • Resolve disputes or address security concerns

Generally, we retain contact form submissions for two (2) years unless a longer retention period is required by law. Information collected through analytics tools (Google Analytics, Google Search Console, Bing Webmaster Tools) is retained according to each service's default retention policies, which you may adjust through your account settings.

If you request deletion of your personal information, we will remove it from our active systems within thirty (30) days, except where retention is required by law.

8. Your Privacy Rights and Choices

Depending on your location and applicable laws, you may have certain rights regarding your personal information:

8.1 Right to Access

You have the right to request what personal information we have collected about you and how we use it.

8.2 Right to Correct

You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

8.3 Right to Delete

You have the right to request that we delete your personal information, subject to certain exceptions (such as where we are required to retain it by law or to defend legal claims).

8.4 Right to Opt-Out

You have the right to opt-out of certain uses of your information:

  • Analytics Opt-Out: You can opt-out of Google Analytics tracking by adjusting your browser cookie settings or using the Google Analytics Opt-out Browser Add-on

  • Cookies: You can control most cookies through your browser settings

8.5 How to Exercise Your Rights

To exercise any of these rights or submit a privacy request, please contact us using the information provided in Section 10 (Contact Us).

We will respond to your request within thirty (30) days of receipt. To protect your privacy, we may require you to verify your identity before processing your request.

9. Children and Privacy

Our Website is not directed to individuals under the legal drinking age (21 years or older in the United States). We do not knowingly collect personal information from anyone under 21 years of age. If we become aware that a person under 21 has provided us with personal information, we will take steps to delete such information immediately and terminate that individual's access to our Website.

This Website is also not directed to children under 13 years of age. Our Website does not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to promptly delete such information in accordance with the Children's Online Privacy Protection Act (COPPA).

10. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to report a privacy concern, please contact us:

Alchemy US
Website: alchemyus.com
Email: info@alchemyus.com

We will respond to your inquiry as soon as practicable, and in no case later than thirty (30) days from receipt of your request.

11. California Consumer Privacy Act (CCPA) and CPRA Supplemental Notice

If you are a California resident, this section provides additional information required under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

11.1 Categories of Personal Information Collected

In the past twelve (12) months, we have collected the following categories of personal information from California residents:

CategoryExamplesSourcePersonal IdentifiersName, email address, phone number, date of birthContact form, age gateInternet ActivityIP address, pages visited, time spent, browser type, cookiesWebsite browsingCommercial InformationInquiries about services or portfolio contentContact formGeolocation DataGeneral location based on IP addressAutomatic collectionInferencesPreferences, interests, characteristics (based on activity)Analytics analysis

11.2 Sources of Information

We collect personal information from:

  • Direct provision by you through our contact form

  • Your browser and device as you navigate our Website

  • Third-party analytics and webmaster tools (Google Analytics, Google Search Console, Bing Webmaster Tools)

  • Age gate verification

  • Squarespace hosting platform

11.3 Business and Commercial Purposes

We use California residents' personal information for the following business and commercial purposes:

  • Responding to inquiries and communications

  • Website operation, maintenance, and improvement

  • Analytics and performance analysis

  • Fraud detection and security

  • Compliance with legal obligations

  • Age verification for legal drinking age

11.4 Categories of Third Parties

We disclose personal information to the following categories of third parties:

  • Service Providers: Squarespace, Google (for Analytics and Search Console), Microsoft Bing (for Webmaster Tools)

  • Legal Entities: Law enforcement, government agencies, and courts as required by law

11.5 Sale or Sharing of Personal Information

We do not sell or share your personal information with third parties for cross-context behavioral advertising or marketing purposes. You do not need to submit an opt-out request regarding sales or sharing as we do not engage in these practices.

11.6 Sensitive Personal Information

We do not intentionally collect sensitive personal information (as defined under CCPA/CPRA) such as:

  • Social Security numbers

  • Financial account information

  • Precise geolocation data

  • Health or biometric information

  • Race, color, or religious beliefs

The date of birth collected through our age gate is limited in use to age verification purposes only.

11.7 Retention of Personal Information

We retain personal information for the duration necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. See Section 7 (Data Retention) for specific retention periods.

11.8 California Consumer Rights

California residents have the following rights under CCPA/CPRA:

Right to Know: You have the right to request what personal information we have collected, the categories of sources, the purposes for collection, and the categories of third parties to whom we disclose information.

Right to Delete: You have the right to request deletion of personal information collected from you, subject to certain exceptions (such as information needed to complete transactions, detect security incidents, or comply with legal obligations).

Right to Correct: You have the right to request correction of inaccurate personal information.

Right to Limit Use: You have the right to limit our use of your sensitive personal information to purposes necessary to perform services you request.

Right to Opt-Out: If we were to sell or share personal information in the future, you would have the right to opt-out. Currently, we do not engage in sales or sharing.

Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights. This means we will not deny services, increase prices, or treat you differently if you exercise your rights.

11.9 How to Submit CCPA/CPRA Requests

To submit a request to exercise any of these rights, please contact us at:

Email: info@alchemyus.com

You may also authorize an agent to submit requests on your behalf. If an authorized agent submits a request, we may require:

  • Proof of the agent's authorization

  • Verification of your identity

We will respond to verifiable consumer requests within forty-five (45) days of receipt. If we need more time, we will notify you of the extension and reason for delay.

12. European Union and GDPR

If you are located in the European Union, European Economic Area, or United Kingdom, your personal information is also protected under the General Data Protection Regulation (GDPR).

Legal Basis for Processing: We process your personal information based on:

  • Your consent (contact form submission)

  • Our legitimate business interests (Website improvement, analytics)

  • Compliance with legal obligations

You have rights under GDPR including the right to:

  • Access your personal information

  • Correct inaccurate data

  • Request deletion ("right to be forgotten")

  • Restrict processing

  • Data portability

  • Object to processing

  • Lodge a complaint with your local data protection authority

For more information or to exercise GDPR rights, please contact us as specified in Section 10.

13. External Links and Third-Party Websites

Our Website may contain links to external websites and resources that are not operated by us. This Privacy Policy applies only to information collected through our Website. We are not responsible for the privacy practices of external websites or third-party services. We encourage you to review the privacy policies of any external websites before providing your personal information or interacting with them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated Privacy Policy on our Website

  • Updating the "Effective Date" at the top of this policy

  • Providing notice through email if you have provided your email address

Your continued use of our Website following the posting of changes constitutes your acceptance of the updated Privacy Policy. We recommend that you review this Privacy Policy periodically to stay informed about how we protect your information.

15. Squarespace Platform Terms

Our Website is hosted on Squarespace. In addition to this Privacy Policy, you should be aware of:

  • Squarespace's own Privacy Policy governs the personal information Squarespace collects as the hosting platform

  • Squarespace may process certain data according to their terms of service

  • We are responsible for complying with privacy laws regarding the information we collect and process

  • Squarespace is responsible for their own data processing activities

For more information about Squarespace's privacy practices, visit https://www.squarespace.com/privacy.

16. Business Information and Responsible Party

This Website is operated by Alchemy US, a company based in the United States.

Alchemy US
Location: United States
Website: alchemyus.com

We are committed to protecting your privacy and maintaining the security and confidentiality of your personal information. If you have any questions or concerns about our privacy practices, please contact us as provided in Section 10.

17. Disclaimer Regarding Alcohol Content

Our Website features portfolio content showcasing client brands in the alcohol and beverage industry. The presence of alcohol brand content on our Website is for portfolio and professional demonstration purposes only and does not constitute an endorsement or promotion of alcohol consumption.

This Website is not intended for the promotion or sale of alcoholic beverages. All alcohol advertising and content on this Website complies with federal regulations established by the Alcohol and Tobacco Tax and Trade Bureau (TTB) under the Federal Alcohol Administration Act.

Last Updated: December 6, 2025

This Privacy Policy is effective as of December 6, 2025, and replaces any prior privacy policies or statements.

© 2025 Alchemy US. All rights reserved.